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Dragon Slayers


BBC Television in the UK has a surprise hit: Dragons’ Den. In this show, entrepreneurs pitch to a panel of 5 successful business men and women, with the prize being investment by the ‘Dragons’ in the fledgling business.

It’s compelling viewing, partly because of the sheer diversity of inventions and new business ideas on display, but principally because the Dragons are so rude and aggressive with entrepreneurs.

If a Dragon likes a proposition, they will offer a sum of money in exchange for an equity share – sometimes asking for as much as 50% of a business. These people are strong negotiators, in a position of strength, dealing with often inexperienced negotiators who may be in front of a TV camera for the first time.

These negotiations are compelling, and highly revealing. There are many lessons to be learned from observing the ways in which people handle this pressure, but the one I wish to focus on here is the nature of dominance. Time after time, Dragons show a surprising failure to understand the mindset of people who are different to them.

A recent show had an entrepreneur with a truly wonderful product – a seatbelt adjustor to keep children comfortable and safe – which all the Dragons loved. However, one Dragon simply could not understand why this entrepreneur hadn’t succeeded in setting up a distribution deal – he actually accused the man of laziness. I think most people would have looked at this entrepreneur and said to themselves ‘he isn’t really a salesman, he’s an inventor. Respect his skills – don’t expect him to excel in salesmanship’. Yet this Dragon persisted in tearing a strip off the poor man, who responded with calmness and dignity (and yes, he did eventually close his deal).

Why did a successful businessman have so much difficulty understanding that we are not all born salesmen? I believe that this is a kind of ‘mind blindness’, a difficulty which I have observed in many dominant personalities. Natural leaders often have difficulty understanding submissive behaviours. Sometimes they will accuse gentle people of a kind of dishonesty – they simply cannot accept that a person can be unassuming, lacking in ego or have little desire to dominate. Freudians might describe this as a form of ‘projection’ – the dominant individual unconsciously believes that everybody shares his wishes and aspirations, and is sometimes genuinely baffled by the decisions other people make.

It is commonplace to hear natural leaders described as ‘confident’, but I would like to differ. That is a very narrow view of confidence. It is my belief that the truly confident person is able to be modest, unassuming and open to other people, if this is their preference. Expressing your beliefs candidly and calmly, and accepting that others may have different beliefs, is a hallmark of true confidence. Dominance traits may help you to succeed in business, but business is only a small part of the much greater enterprise of life.

And the truly confident people on Dragons’ Den? They are the handful of entrepreneurs who maintain their dignity and calmness in an atmosphere of intimidation and challenge. We all encounter dragons in our daily lives – maybe people who are very senior at work, or perhaps those who appear to have been born to rule. How we deal with dragons says a great deal about us; we know that we are truly adult when we can respond firmly and gently, without resentment, and stand our ground. This is an example of Status Confidence in action - the ability to deal with people appropriately regardless of their status. For further information on this topic, please consult http://www.confidenceclub.net/content/statusconfidence.php

Jim Sullivan is a hypnotherapist and confidence coach. Further information can be found on the Confidence Club website http://www.confidenceclub.net




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"Having purchased this horse racing system and contacted the the system provider on a few occasions to confirm I have the correct selection I have found him very helpful and sincere and I am sure I am now on my way to a TAX free 2nd income ..."
J. Ritchie, Edinburgh - UK



"What a system! Very well researched method with sensible principles!"
T. May, East Lothian-UK



"I'd let you know that either I've been incredibly lucky or your system is far too good to be on the market! I can't keep sneaking off to my computer every day. Sorry to be cheeky, but I'm on a roll now, my bank has doubled now and I have every confidence to double my stake WOW! Your system is a genuine one based on sound thinking and it works, anyone who can't make money from it just shouldn't be gambling!"
Steven Trindall, Doncaster - UK



"Paper test 6 days, only 1 slightly losing day, the other 5 are winning days! Great horse racing system!Thanks for sharing"
T. OBrien, Warminster-UK



"After purchasing many systems that you see online I knew that there would have to be one out there that actually worked. Needless to say I finally found this system that produces winner after winner and if you are a normal punter like myself and you want to start getting your money back of the bookie then I highly recommend that you purchase this horse racing system. You won't be disappointed"
Brian Lawless - Ireland



"I used to subscribe to a £300 monthly tipping service, now I got my own picks with even better ROI at bargaining price. Hope this horse racing system goes well! Good luck"
S. Lewis, Sheffield-UK



"Always busy at my main job and didn't like to bet again but I was so lucky decided to buy this superb horse racing system. Nothing can deny the profitability of it. Money just keeps coming into my Betfair account. I'm asking my 9th years old son to do it for me! Such a simple and efficient method"
M. Williams, Arbroath - UK



"Briliant horse racing system that makes me foresee the race. Couldn't wait to put real money"
S. Reid, Nottingham - UK



"Why didn't I think of this method before? I've never noticed such invaluable info. You have an amazing approach indeed. Highly recommended. Well done"
R. Mattingley, Wokingham - UK



"I just wanted to let you know that I have been using your system for a couple of months now and the results have been exactly as you predicted. I would also like to thank you for your excellent service since I purchased the system. You have answered all of my queries promptly and with patience. Please let me know if you ever create another system as I will want to be first in the queue"
Mark Johnson, Markfield - UK



"Excellent betting system! If I were you, I would sell this at much higher price. Good luck with your business"
M. Cornick, Martins Heron - UK



"Congratulations once again on a 100% week. I could write for hours about how impressed I am at this horse racing system, but I don't need to because you know the effort you put on it ;-)"
B. More, Worcester - UK



"I bought yesterday your Golden Star horse racing system and let me tell you, I'm blown away. The concept is great! So much, that I'm sitting now and wondering why I punish myself beside computer all day. OK, thanks again - I'm in seventh heaven."
D. Gentle, Peterborough - UK



"I bought your system about a month and a half ago from you and this message is just to say thank you for a great system. Like anything in life the system as it's up's and down's but never losses it's 60%+ strike rate. I have bought a lot of so called 80%+ strike rate systems before but yours is the only system that works for me."
Steven Trindall, Doncaster - UK



"I only recently purchased and started using the Golden Star System, I have to say the profits and service have been first class, emails are answered promptly and I couldn't ask for more!"
Michael White, Ipswich - UK



"No broken promises and no unrealistic claims. You get exactly what it says. Great horse racing system"
T. Charlton, Nantwich - UK