Bingo Games - Best of Breed
How do players looking for a bingo game, find those well established or newly released sites? Once players have found a particular bingo site, new or old, what makes them want to sign up or continue playing? What makes a particular bingo site the best bingo game site online? Bingo online – the search goes on Of course online bingo is found on the internet. “Where else”, you may ask! Well, many advertisements are starting to appear on a regular basis in national newspapers, advertising boards and television. With sites like 888 and mansion also appearing as sponsors of sports teams, it seems that site owners are finding new ways of promoting and attracting new players, increasing the advertising audience, but causing a new headache for governments. Many of the advertisements that are being seen (particularly in newspapers) have been in breach of the advice issued by the UK government on gambling advertising. Ahead of the new UK Gambling Legislation (which is to be implemented from 2007) the gambling commission has issued guidance aimed at remote operators. Online searches still count for around 80% of natural site discovery. Keywords being searched for by players have not really changed from the outset, with the obvious words still being used. Below is a list of the typical words and the amount of times they were used in the past 90 days (figures obtained in July 2006 from Dogpile and Metacrawler). Bingo - 1654 searches
Online Bingo - 470 searches
Bingo Games – 180 searches
Internet Bingo – 74 searches
Play Bingo – 53 searches
Free Bingo – 50 searches Site owners are still using these keywords within their site design, with only a few attempting to find niche markets with key phrases such as “Win Big Cash Prizes”. There is an obvious reason for this. Bingo online is what it is. It does what it says on the tin. The difficulty for a player is to try to find newly released sites when there is a cat and mouse game going on between search engines and competitors. The problem is made more difficult for the site owners by the fact that search engines like Google seem to reveal similar results each time the word “bingo” is entered, even though it may be entered within a phrase, and alongside other words such as “games”, “sites” or “play”. This never allows recently released sites to gain exposure and limits the immediate availability of the variation of sites available to the public. The key for a player is to search a little deeper and perhaps use phrases which are not typical to the same results. The more words used in the keyword setup for the site, and then in the users search, the easier it will be to find the site. Sign-up – your bingo site needs you First impressions last, so when someone first discovers a new bingo game site the look and feel is most important. Most bingo sites adopt a fun-based graphics approach. This is in keeping with the fact that bingo is a fun game to play. The majority of sites use software provided by development companies such as Parlay or Playtech, and that makes it difficult to adjust the game window design specifically for each site. The trick is to try to balance the fun approach to graphics with a professional and quality look. This allows players to feel that the design has been well thought out, and that it is being run by a company who knows what they are doing. Even the top sites have made glowing errors in site design, using dodgy colouring, little attempt at professionalism and bad structure of site. Aside from a good logo clearly identifying your brand, it is important to use only a limited set of colours, achieve a balance between text and graphics and change the content on a regular basis. This helps attract new players and also keeps regularly players interested. There is nothing more off-putting than visiting the same site over a period of time to see the same homepage graphics and text as the previous months before. That can lead to players feeling that the site is being neglected. Software and Playability Except for the various pattern match games that are commonly used in American, bingo is bingo. There are no differing strategies to work out, and no need to spend hours learning how to play before joining in the fun. This is what makes bingo games easy to adopt by players and easy for operators to run. The software should therefore be easy to use and simple to play, in keeping with the game itself. Of course nice little features like being able to select your auto-dauber icon and perhaps create a character representation of the player all adds to the fun, but the basics should be simple, neat game windows and no annoying bingo callers. The speed of the game can and is often adjusted. Proprietary game software is easier to manage in terms of graphics, gameplay and features etc; as the site does not have to rely on the development company for updates or changes. However, with software provided by developers (though more rigid in terms of updates and likely to be similar across many sites) you can be sure that the product will have gone through advance tests, and is likely to have been audited and approved by a licensing authority. Parlay, Playtech and Chartwell are to name a few who provide bingo software. Bonuses strategies With the numbers of UK bingo sites available, site owners are using various methods in order to attract players to their site. Offering sign-up bonuses, loyalty points and free money are a few ways of attracting new players. But these marketing strategies will mean nothing if the site itself is unattractive, the software is dated and the chat rooms offer no opportunity to enjoy the community spirit that is so important in online bingo. What keeps you coming back for more? Of course attracting new players is the single most important factor in establishing a new bingo site and achieving continued growth. However, once the site is launched, loyalty plays a big part in maintaining a healthy bank balance and popularity of the site. Without the loyalty, particularly of VIP players, a site will soon discover the difficulties in operating and maintaining a respectable bingo product, and the numbers of players signing up and the total value of jackpot will soon diminish. Sites can enter into an ever-decreasing circle, a catch 22 situation, without a healthy number of players, no healthy jackpot, without a decent jackpot, no new players and so on. Of course many of the newly released independent bingo sites can boast a healthy bank balance, as most new bingo sites are bankrolled by wealthy businessmen who want to grab a piece of the bingo pie. However, without an established liquidity of players, most independent sites have to rely on the quality of the brand and a precise and effective marketing strategy if they are to remain as a competitor in the ever increasing online bingo market. The alternative for a newcomer to the industry to join a network of already established bingo sites. This allows them to enjoy the benefits of player and jackpot liquidity. St Minver’s site, the International Bingo Network, shows a list of white label media brands that have entered the world of online bingo games. This allows names such as Virgin and Yahoo to benefit of established healthy jackpots and players, while achieving the benefits of an already established brand and in-house marketing strategies. Community plays its part So the best bingo sites must take care to implement all the above mentioned elements. They must make their site easy to find. Produce nice graphics, with attractive and easy to use software. Implementing loyalty and promotional offers are important. They must do everything to ensure that you find the game fun, provide customer service 24 hours and ensure that their jackpots are at a good level and “winnable”. A site advertising, for example, £100,000 in 35 calls gives you little chance of winning, and doesn’t help towards making the site the best. However, the single most important factor to the best site is having a good friendly bingo game community. Bingo is a social game, providing a chance for people to get together and have a chat, while enjoying the thrill of a win. The chat rooms in online bingo are the most important element in continuing this social aspect. Bingo at home is fun. Bingo at home alone is not. Be sure to view the numbers online and join in the chat rooms before you decide to part with your well earned cash. Written by Morgan Collins for the International Bingo Network. |
Other Betting Tips Articles
Developing a Roulette Strategy Since its humble beginnings in the 17th century, the game of roulette has become a popular activity in casinos, company-sponsored events and even fundraisers. If you were to watch the habits of gamblers either at casinos or other events, you will find that a large number of people will gather at the table. Although it can be a slow paced game co ...Free MLB Picks Of all the major sports, obtaining Free MLB Picks is the most dangerous. I say this primarily based on the motives of handicappers that offer free picks. Let’s face it; giving away free picks is not going to put food on anybody’s table. A handicapper’s purpose of offering free picks is to get you purchase their service.How willing ...What You Need To Learn To Ride You need 3 essential things to learn to ride - an instructor, the right equipment and a love for horses. A love for horses is not something you learn or you can buy. It is a love already have. You might not know it yet, but usually if you love most animals then you will for sure fall in love with horses.Looking for a good instructor shoul ...Preview Of August's UK Horse Racing If Wimbledon in June means strawberries and cream, then racing in August can only signify Goodwood and York, two flagship festival meetings that dominate the month’s action beginning with five exciting days on the Sussex slopes.As popular as ever, Glorious Goodwood offers some top-class action and is often a meeting that puts profits in p ...Jones Joins Cleveland Cavaliers with Four-year Contract Cavaliers want to avoid missing the playoffs for an eight consecutive season. In their effort to reach this goal, they now have acquired Jones, that last season made 225 three-pointers for the Miami Heat. Jones was ranked fifth in the NBA last season in three-point accuracy, making 43.2 per cent of his attempts, at the same time as Cleveland was ...Allen NFL Power Ten - Week 5 #1 Indianapolis: Dominated by Jacksonville and the Colts still found a way to win. Indy got off the deck twice in final five minutes to put down feisty Jets. The Colts next three road games are at Denver, New England, and Dallas and then we’ll talk about an undefeated season.#2 Chicago: Undefeated and with the easiest schedule in the NFL ...Use Blackjack Basic Strategy to Maximize Your Profits! A blackjack basic strategy cuts the casino edge and most players know this, but what most players do not grasp is that not all casino blackjack games are the same.Where you play the game, can increase or decrease the effectiveness of your basic strategy dramatically.Here we will look at blackjack basic strategy and its advantages a ...A Guide to Common Soccer Betting Terms Accumulator. Sometimes called a parlay. A bet where the winnings from one bet are placed on the next bet. The winnings accumulate, giving a large theoretical return. In reality, not very profitable as it only takes one to lose and your whole bet loses.Arbitrage. A combination of bets which guarantees a theoretical risk free ...NFL Preseason Handicapping - Week 2 to 4 As I've mentioned before, I've found that preseason handicapping requires a certain mindset. Here's a few things to keep in mind now that week 1 is in the rear-view mirror:KEY CONCEPTBased on the past 5 years, situations and motivations have become more important compared to personnel and matchups. Giving those factors the appropri ...Baseball and Steroids- The Controversy There has been a lot of controversy about steroids in baseball. Does it enhance performance and what are the side effects. Are records today the result of steroids. And are athletes harming themselves.First of all, we need to understand what is a steroid. And why do players use it. Anabolic steroids are a synthetic version of the male ho ...Online Poker Site Tips If you are going to play poker online there are a few online poker site tips that you should be aware of before you play. Playing poker online can be very fun and exciting and can also offer you a chance to win a bit of money. Some online poker site tips include knowing what to look for in a good site, being aware of what you want in a site, and ...The Casino Gambling Luck Ever heard someone saying he just got lucky at the casino? Well, he's lying. Because casino gambling isn't about luck. It's about skill, strategy, and outwitting the other players. No one can call himself lucky when he wins in poker, blackjack, or baccarat; chances are, he spends the game time thinking hard and reviewing his moves. There is no l ...Horse Racing Betting, The Risk Free Way You may or may not of heard of all this talk about been a change to horse racing betting where you can bet on horse races risk free.Yes that’s right, Risk Free!Now this isn’t some bogus system that gives you one horse that is guaranteed to win, it isn’t even like normal gambling. It’s more like trading as you are betting on more th ...Evaluating Starting Hands In No-Limit Hold'em Tournaments There are three main factors that influence how you should play your hole cards in No-Limit Hold'em Tournaments. They are: your position, the size of your chip stack, and the size of the blinds. As a basic rule you need to avoid marginal hands that appear playable pre-flop but which can lead to huge losses in a single pot. The classic starting h ...Information on Michael Jordan - Part 1 Born February 17, 1963, in Brooklyn, New York, Michael Jeffrey Jordan is one of the most renowned players in NBA history and considered even by some to be the greatest basketball player of all time. He played for a full fifteen seasons and finished with an average score of 30.12 points per game, eking out a record ahead of Wilt Chamberlain, who ...5 Top World Series of Poker Multi-Millionaires Johnny Chan has played in the World Series of Poker (WSOP) for twenty years, won it twice and has a record 10 bracelets, yet he is only fourth on the all-time World Series of Poker money list.Aussie Joe Hachem has finished in the money only twice and has one top prize to go along with a cold slug of Foster’s. Yet, Hachem is in first place ...Internet Gambling Looking it from a large perspective, that is pretty much what people do all the time with their own lives. Businessmen for example are always analyzing profitable situations where they could lose a lot of money but also a win a lot. It is almost like regular casinos or sports gambling (for example the ones that could be done on Internet) with th ...Success Tips from the Master What are the steps to making your casino one of the most successful? What do the experts say about entertainment, buying power… etc? Here in this report the CEO of Ceasar’s Entertainment gives his biggest tips on how his casino became one of the most successful in the world using the FIVE FORCES MODEL.The first aspect of the Five Forces ...Poker - Popularity Explosion Gone are the days when poker was played in back rooms by a handful of regular players. Now it seems as if you can't turn on the television without seeing coverage of a poker tournament or instructional show. The media has jumped on the poker band wagon, fueling its popularity.Poker, particularly Texas Hold-'em style, is broadcast on maj ...Horse Racing - The Sport of Kings Thousands of years ago, man discovered that an animal from the Equus order was good for carrying his burdens and lightening his load. Then one day, as the human race as a whole are natural competitors, we began to use that animal, called the horse, to race against others.Then man began breeding horses to excel in speed and endurance. Wh ...Poker Table Position Strategy When you refer to your position at the table, you should think about the place you have in the poker room relative to the player that is the dealer for that specific hand. If you are the dealer for this hand, you find yourself positioned last to bet, so your position is the best as you can see everyone’s reactions and bets before you make up you ...A Review of Online Casino Gambling I have been participating in online casino gambling since its inception. It began right around the time that the Internet became a household fixture. Like all gamblers, I've had some great sessions that I'll remember for a long time. You know what I mean, the dealer is busting left and right, I'm drawing five-card 21s, and the stack of chips i ...
|
