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Fixed Odds Strategy - Why Hedge when you can Gain an 'Edge'?


Is there any point in having a fixed odds strategy? Is it really possible to gain a betting ‘edge’ over the bookmaker? After all it is widely recognised that the odds set are unfair and only serve to increase the over-round. Although it is a formidable task, the answer to both questions, is yes! To do so it is necessary to locate ‘value’ in the odds, where the true chance of winning is greater than that estimated by the bookie. We all enjoy that feeling when we get a winning line up, but in truth, and it shouldn’t really come as a great surprise, as many as 95% of gamblers fail to win at fixed odds sports betting over a long term! The established firms are adroit at setting the prices, estimating the true chance of a sports result, and locking into a profit margin. However, they are not infallible and this is when the knowledgeable punter, with a fixed odds strategy, capitalise on their mistakes and gain the all important ‘edge‘.

There has to be an element of risk management as part of your fixed odds strategy. Smaller stakes obviously involve less risk, but it also means smaller profits and a betting ‘edge’ will take longer to attain. Despite the greater over-round, many punters like to increase the number of selections of their wager, evidently attracted by the potentially high returns. Nevertheless, trebles and accumulators unsurprisingly bring with them a higher risk than a straight forward single bet, as obviously with each additional selection the likelihood of losing increases. To derive maximum benefit from the superior returns available with these types of bets, a punter needs to place the same stake for their doubles, trebles or accumulators, as they would for a single. In truth, a multiple bet is just a single wager at longer odds, but with a substantially larger over-round. The obvious downside, if this is the preferred method of betting, is the chances of ever gaining an ‘edge’ over the bookie will diminish rapidly if you hit a losing run.

Through careful match selection and the endorsement of the principle of value betting, your fixed odds strategy can pay dividends. Value betting, basically involves assessing if the odds supplied by the bookmaker are greater than those that you estimate. For you to arrive at your approximation you need to consider the statistics surrounding each individual match. In actual fact, your fixed odds strategy is effectively an on-going evaluation process. Punters will differ in their methods of acquiring their ‘knowledge’ to use in their fixed odds strategy. Some use a ratings system, others browse over sports journals and internet sites and extract as many facts and figures as possible. In particular, attention could be paid to injury problems, suspensions, morale of the team, changes in management, local derbies, old players returning, even the weather! There are also some who rely on a hunch, taking into account one or more of the snippets of information they may glean from the above. If fixed-odds-in-focus were to offer any advise it would be to follow some simple ‘don’t do’ rules: Don’t place a bet just for the sake of it! Don’t waste money on high accumulators! (if the temptation is too great, have only a minor gamble and concentrate the bulk of your stake on a more likely wager). Don’t persist with losing systems! Also, make sure that you keep on top of the current form, that one little piece of data could make all the difference!

Since odds are just probabilities, value betting realistically offers the only way to defeat the bookie. If a punter is regularly finding winners and making a profit, it simply means they are finding more success than the bookmaker believes they ought to be, according to the odds they’ve set. If this is the case, then the punter has truly found some value bets and established an ‘edge‘. There will always be conflict between necessity to control risk and impulse to achieve high profits, basically the two types of gamblers - the risk taker and the risk avoider; a bit of a tortoise and hare situation! The risk taker will probably win more in the short term, but must accept a greater prospect of misfortune, where as the risk avoider, who tolerates a slower rate of returns, may well be betting long after the former has been forced out of the ‘game’! So all things considered, and whilst accepting there is no right or wrong way, a fixed odds strategy centred around risk management, seemingly offers the best long term security for the average fixed odds punter!




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"Always busy at my main job and didn't like to bet again but I was so lucky decided to buy this superb horse racing system. Nothing can deny the profitability of it. Money just keeps coming into my Betfair account. I'm asking my 9th years old son to do it for me! Such a simple and efficient method"
M. Williams, Arbroath - UK



"Paper test 6 days, only 1 slightly losing day, the other 5 are winning days! Great horse racing system!Thanks for sharing"
T. OBrien, Warminster-UK



"Congratulations once again on a 100% week. I could write for hours about how impressed I am at this horse racing system, but I don't need to because you know the effort you put on it ;-)"
B. More, Worcester - UK



"Excellent betting system! If I were you, I would sell this at much higher price. Good luck with your business"
M. Cornick, Martins Heron - UK



"I'd let you know that either I've been incredibly lucky or your system is far too good to be on the market! I can't keep sneaking off to my computer every day. Sorry to be cheeky, but I'm on a roll now, my bank has doubled now and I have every confidence to double my stake WOW! Your system is a genuine one based on sound thinking and it works, anyone who can't make money from it just shouldn't be gambling!"
Steven Trindall, Doncaster - UK



"I just wanted to let you know that I have been using your system for a couple of months now and the results have been exactly as you predicted. I would also like to thank you for your excellent service since I purchased the system. You have answered all of my queries promptly and with patience. Please let me know if you ever create another system as I will want to be first in the queue"
Mark Johnson, Markfield - UK



"What a system! Very well researched method with sensible principles!"
T. May, East Lothian-UK



"Having purchased this horse racing system and contacted the the system provider on a few occasions to confirm I have the correct selection I have found him very helpful and sincere and I am sure I am now on my way to a TAX free 2nd income ..."
J. Ritchie, Edinburgh - UK



"After purchasing many systems that you see online I knew that there would have to be one out there that actually worked. Needless to say I finally found this system that produces winner after winner and if you are a normal punter like myself and you want to start getting your money back of the bookie then I highly recommend that you purchase this horse racing system. You won't be disappointed"
Brian Lawless - Ireland



"Briliant horse racing system that makes me foresee the race. Couldn't wait to put real money"
S. Reid, Nottingham - UK



"I bought yesterday your Golden Star horse racing system and let me tell you, I'm blown away. The concept is great! So much, that I'm sitting now and wondering why I punish myself beside computer all day. OK, thanks again - I'm in seventh heaven."
D. Gentle, Peterborough - UK



"I only recently purchased and started using the Golden Star System, I have to say the profits and service have been first class, emails are answered promptly and I couldn't ask for more!"
Michael White, Ipswich - UK



"I used to subscribe to a £300 monthly tipping service, now I got my own picks with even better ROI at bargaining price. Hope this horse racing system goes well! Good luck"
S. Lewis, Sheffield-UK



"I bought your system about a month and a half ago from you and this message is just to say thank you for a great system. Like anything in life the system as it's up's and down's but never losses it's 60%+ strike rate. I have bought a lot of so called 80%+ strike rate systems before but yours is the only system that works for me."
Steven Trindall, Doncaster - UK



"No broken promises and no unrealistic claims. You get exactly what it says. Great horse racing system"
T. Charlton, Nantwich - UK



"Why didn't I think of this method before? I've never noticed such invaluable info. You have an amazing approach indeed. Highly recommended. Well done"
R. Mattingley, Wokingham - UK