RSS and Content Syndication Part Three - RSS Strategy
Where do you start? According to the Jupiter Research study "Feed Marketing: Use of RSS as an Alternate Messaging Medium" 30% of marketers surveyed said that they have implemented RSS feeds because of customer demand. "Marketers must begin to plan their RSS strategies now," says the report's lead author, Jupiter analyst David Daniels Internet Marketing is moving away from traditional search engine tactics - search engine optimization and page rankings are no longer so dependent on Meta tags and on-page elements. Content syndication using an RSS feeds can increase your search engine visibility and drive qualified traffic to your website. But to get results, you must start with a sound RSS strategy. RSS feeds by themselves won't do much for you or your marketing. Feeds are a delivery and distribution system for content. And the world is fast moving from a push-based information delivery (where you send information via emails) to a pull-based information delivery (where the subscriber accesses your information, as and when he wants). Customers want good content - and they are demanding it in feeds. The success of your RSS strategy depends on the quality of your content and the availability of that content in feeds. What Is an RSS Strategy? Take a look at the types of content you are currently, or could be, delivering to your audiences and stakeholders. Establish top-level messaging that will be used in all areas of your search engine optimization and online marketing Where Are You Now? - Are you maximizing the reach of your current content and online PR initiatives? - Are you distributing your content via RSS channels? - Do you own your natural search real-estate with all related content pointing back to yourbrand.com? - Are you leveraging your content to maximize your overall SEO strategy? What Do You Want To Achieve? - Set goals for the RSS feed strategy - Set up metrics to track the results Identify Opportunities - What audiences/verticals should you be communicating with? - How can you reach to the people you currently communicate with and educate them on RSS - Identify resources and topics for RSS article content Setting up the feeds - Identify what method of implementation will best integrate with your current web system - Do you need content management with your feeds? - SEO elements included in the feed templates - Ongoing support and technical assistance Promote your feeds - Ensure the RSS system you use has automatic notification to RSS search engines and news aggregation sites of updates to the feeds - Create a linking strategy to and from your feed content - Submit the feeds to top RSS search engines and news aggregator directories - Choose a system that has social media features such as tagging and book marking, like 'add to del.icio.us' buttons - Set up monthly reporting on search engine visibility and feed usage "The simple moral here is that even if you don't want to go 'full RSS' just yet, you need to set up your RSS feeds. Results will follow. People are in fact in need of the content consumption solution offered by RSS ... you just need to present it appropriately." Sally Falkow is founder and co developer of PRESSfeed, an RSS service for marketing and PR use. She is co-author of The Power of Online Syndication in Public Relations. For more information on RSS visit www.press-feed.com. |
Other Poker Site Articles
Poker Tournament Basics: How a Tourney Works A poker tournament is a game where the winnings are used as points, where the players play by specific rules and one, two or three player get to actually win money in the end. The number of winners and the rules are specific to every tournament and they are made public before the enrolment for the tournament begins.Every one who wants to ...Riverboat Casinos Riverboat casinos were first legalized in Iowa in 1991 and their popularity has increased dramatically since that time. At first, gambling on riverboat casinos was limited to $5.00 bets and a maximum loss of $200.00 for each cruise passenger. Riverboat casinos gradually moved to Illinois and Mississippi, where there were no limits and casinos we ...Is the Phoenix Just a Myth? According to legends extending back to ancient Egypt, the Phoenix was a huge eagle-like bird who lived to be 500 years old and built a pyre of aromatic branches as it’s final resting place. The large bird would then sit on the nest which would spontaneously burst into flames, consuming it. But, from the smoldering embers, a new, younger bird wou ...Future-Proof Your Marketing With Online Newsfeeds 64% of business e-mail is never opened. And there’s no way to know how many copies of your e-zine gather dust in busy mailboxes or how many are destroyed by spam filters before they get that chance.Marketing messages never reaching their audience should worry any marketer, but life is more worrying if the audience is also getting harder t ...How to Use Simple Tag and Ping Marketing Techniques If you're just heard the phrase 'Tag and Ping' and scratching your head in puzzlement --- this article may be worth your time. Not that Tag and Ping is some magic marketing formula that will deliver untold riches. It won't.It is just one more marketing tool professional online marketers are using to give their site or sites a competitive ...Top Rated Online Poker Affiliate For any business to have long term prospects it must be able to make money as fast as possible and the top rated online poker affiliate business is no exception to this hard and fast rule. What a top rated online poker affiliate needs to implement in order to ensure that they make money fast is to choose a poker affiliate program that is as clos ...Learn Pai Gow Poker Pai Gow Poker can be intimidating to the rank novice but it is relatively simple to play once you understand the basic rules of the game. This article takes a look at some of those rules and will help your understanding of this variation of poker.Pai Gow can be an extremely slow game at times and may frustrate those used to a fast and fra ...No Limit Texas Hold em Poker: Strategy and Tips for Winning Hands One of the most popular forms of the game of poker is no limit hold em poker. It has gained immense popularity in the recent times because of all the T.V. coverage as well as from other forms of media publicity. To be successful at playing no limit hold em poker you have to follow a certain strategy. There is a large selection of books available ...Why Casinos Give Out Poker Bonuses With poker being such a popular sport, it can be a little confusing as to how and why casinos would offer poker bonuses. There is a wide variety of people that enjoy the game, both from home, playing poker on the internet, and at casinos in luxurious cities such as Atlantic City and Las Vegas. But there are actually a number of reasons as to w ...Free Poker Online Watching poker tournaments on television is quickly becoming the new national pastime. However, if you’re one of those people who want to do more than just watch there are websites available where you can play free poker online. There is no cost or risk involved in registering to play free poker online and there are instructions provided to help ...Poker Betting Have you ever wondered what poker betting is all about, and how to improve your betting strategies so that you can play a better game? Many people don’t realize that the betting in poker is just as much a part of the strategy of the game as how you play your cards. Poker betting is a skill that is learned over time, or by watching or listening ...Live Online Poker Games: Guide to Having Responsible Fun Live Online poker has truly exploded lately. There is an increasing number of websites everywhere where you can take a dive into the world of online poker. However, with playing comes the common and unavoidable world of addiction.That is when the world of live online poker can be a danger for many people. There are more people every year ...Sit and Go Strategies for Poker Prophecy My previous articles on poker calculators have not included information on Poker Prophecy because in essence it is NOT an online poker odds calculator. However, it does something equally as valuable in that it displays your opponents overall win rate at the poker site you play. Whether you play at Party Poker, Poker Stars, Ultimate Bet, or a sel ...Find Freeroll Tournaments The most effective way to familiarise yourself with Texas Hold’em tournaments is to locate and play in as many online poker freerolls as possible. You can’t beat playing in a real tournament to gain valuable experience and it’s even better when you don’t have to stump up any of your own cash to participate.However, finding suitable freero ...Internet Card Room II The world of online poker grows by leaps and bounds each day. You may want to get in on all the fun by joining an internet card room. These rooms are available no matter what time of day or night you choose to play. There are rooms with different themes and many different variations of play. An internet card room can give you many hours of virtu ...How Can You Make Money Using Online Poker Bonuses Many people gamble using the internet. This means that there is a pretty high demand for poker, casino, and gambling sites on the Internet. Because of this there’s a vast online poker market. With such steep competition in the online poker market, how is one casino or corporation to stay ahead? The answer comes in the form of online poker bo ...RSS Feeds Updating Content Builder One of the most powerful innovations regarding the way in which information is communicated on the internet is the commencement of the use of RSS. RSS, stands for Really Simple Syndication, Rich Site Summary and RDF Site Summary. RSS is a way to formulate information in a uniform and consistent manner that can be "read" by machines. This techn ...Top 10 Online Poker Websites When it comes to playing poker online you are probably amazed at how many online poker websites really exist and don’t know which one is the best one for you to play regarding payout, bonuses, game selection, and the like. However, don’t worry because I am going to provide you with some of the most popular online poker websites. Then, you can ch ...4 Big Online Poker Tells Poker Tells are when your body language just can't keep it's mouth shut! Any little sign or gesture by a poker player that might indicate what cards he or she has is called a tell.In a real-life game at a poker table there are many tells that you can use to try and read what cards your opponents have. Eye movements are probably the bigges ...Nebraska Casinos Nebraska is a state full of surprises. Surrounded by South Dakota, Iowa, Kansas and Colorado, the Cornhusker state has more than five hundred municipalities plus acres and acres of state parkland, hiking trails and other outdoor activities. Nebraska is below the national average for both cost of living and crime. A whopping forty percent below t ...Online Poker Tournament If you have been working hard to perfect your poker game by playing lots of hands at your favorite poker sites, your confidence and experience levels may be at a point that you are ready to try an online poker tournament. If this is the case, you’ll have to decide just what kind of online poker tournament you would like to play and there are a l ...Playing Holdem Poker Online: Tricks and Tips You must always try and add tricks and let’s say dishonesty to your game in order to stand a better chance of not getting read by the other players. If you always check when your hand isn’t great, but not as bad to fold, and if you always bet or raise when you have a very good hand that requires a risk then you are playing it honest all the way. ...Gambling Myths: What You Absolutely Need to Know Gambling is considered a game of luck and chance. As the outcome is usually unsure, there are various myths that surround the world of gambling. However, as is mostly the case, these myths are nothing but superstitions that can be refuted by facts.The premise that gambling involves luck is not concrete. Mathematical matrices and probabili ...Stay Sane At The Casino You may have been playing at a table where everything appears to be going according to plan. All of a sudden, someone walks up to the table and does something so stupid it messes up the game for everyone.In these situations it is important to keep a cool head and concentrate on your own game. You may be unfortunate enough to play with som ...The Importance of Understanding Poker Rules Preparation can be the key to success. This is no less true when it comes to the game of poker. Over time, poker has evolved from a pastime to a sport, including its own world series. The demographic of people who are interested in the game of poker is expanding all the time, especially due to all of the game’s recent exposure, and there are ...RSS Feeds and Content Syndication Part 2 If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you'll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:30% of marketers surveyed said that they have implemented RSS feeds because of cu ...Football Betting Lines One of the best things about betting on football online is that you can compare football betting lines between different casinos. Even though betting lines are similar between football betting sites, there can be significant differences between the lines from one site to another. For example, the Over/Under for one site might be 42, while anot ...How to Read an Online Poker Review: Part 1 of 2 There are plenty of online poker review sites out there (including our review portal Poker-Ranking.com), each giving you their take on the numerous poker rooms circulating the internet. Below we’ll begin the process of breaking down for you our own online poker review template so you can learn what to look for when seeking out your next online p ...Effectively Making Online Gaming Illegal In a rather interesting move, online gaming effectively became illegal recently do to a new piece of legislation. This move by the federal government raises a host of issues.In what some consider a sneaky move, online gaming was effectively banned recently by a piece of law passed within another piece of law. This often happens in Congres ...Online Live Poker Games Outlined below are websites offering the best in live online poker games.PokerStars (Pokerstars.com) is a registered legal business located in San José, Costa Rica, in which you play against other real poker players but never against the house like some other online casinos. The website features cardrooms around the world at limits from $ ...RSS Feeds and Search Engine Optimization In few ways RSS is pretty much identical to HTML, the language normally put in place to create websites. As is the case with HTML, webmasters opting for traditional search engine optimization techniques when creating an RSS feed will come to know that their RSS feed is getting additional exposure and interest.Below mentioned measures can ...Affiliate Poker Program Online Thousands of people are finding that a great way to make money on the Internet is to sign up with a good affiliate poker program online. It is one of the easiest ways to generate extra income and there is no financial risk involved. When you join an affiliate poker program online you get the opportunity to work with a well established poker room ...Virtual Poker Site There are a few considerations you should keep in mind when signing up for a virtual poker site. When you’re not playing with real money, or real chips, it can be easier to bet the house. Remember, just because the game play is virtual, this doesn’t mean that your money is virtual. Be sure to pace yourself.Software designers try to mak ...
|
