TV: Past & Future
The history of TV dates back to the end of the 1880s. Later John Baird perfected it and introduced to the wide public. During the late 1920s and 1930s many experimental telecasts took place, the main companies involved in these experiments were The British Broadcasting Corporation (BBC), Central Broadcasting Station (CBS) and National Broadcasting Company (NBC) in the United States. Then in 1936 using Baird’s device of transmitting pictures using electric wire, the BBC went on air for the first time. Television saw major developments during the Second World War for military and surveillance reason, and in the 1950s, technology advanced to a stage where filmed material could be broadcast on television with increasing ease and with improved quality of the picture. The Queens Coronation in 1953 acted as a turning point for television, as this event attracted an increased number of viewers and from then on television was seen as a genuine form of mass medium communication. As increasing demand for television continued, so did developments in the technology, and it was in 1967 when British television reached the colour period. Further improvements were made over the coming years and it was the 1980s that marked the arrival of a new kind of television, this was the introduction of cable and satellite television. This new technology offered the customers not just a few channels but hundreds of different ones, each offering different forms of programming, from news and entertainment to sport and education. The television is viewed as the most important media technology across the world, it offers viewers entertainment, news, information etc. However there are many people and parents who believe that television is an "evil thing that rots the minds of youth." When television first came out it was predicted that it would lead to children losing interest in books and school, and make kids intellectually lazy, more isolated and families would talk a lot less. However television also has the ability to educate, with a number of educational channels available for all ages, children and adults alike. With the vast economic development through the years, more and more people have been able to afford a television in their homes, and by 1985 in Britain 98 per cent of households had a television and nearly half of them having two or more sets. One of the major advantages to the majority of the population for having access to television is that people can receive current and up to date news from around the world within the comfort of their house. The way many companies take advantage of television is through advertising, as they can reach a large audience and keep the customer aware of existing products on the market. Not just consumer companies can use the television for advertising, it has also revolutionised the way political parties advertise and promote themselves. It allows political parties to portray their views and opinions to a majority of the voting public, which has eventually led to changes in the way the country is organised and run, therefore television is a very important political tool in today mass media Since the introduction of satellite and cable television more and more channels have become available to the ever increasing audience, and things continue to advance to the present day as we now enter the digital age of television which not only offers us more channels and choice, it also gives us interaction, where the viewers have control over what they watch and when they watch it. I believe that television effect on society is hard to define as its invention and progression has been accompanied by many other factors, with along with television have helped to produce a massive social change worldwide. My opinion is that a majority of the viewing public see TV as a good source of education, entertainment and conversation, which has helped the world become more tolerant, respectful and knowledgeable.
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