Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number of outbound links, which are not reciprocated it would reduce your overall PageRank. Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more than 50 outbound links on any page is not advisable. Also be wary of sites that link to you from pages with more than 50 outbound links. Google's PagerRank is based on incoming links, but not only on the number of them. Instead PageRank is also based on the PageRank of the page on which your link is placed. For example a link to your site could be more valuable from a PR4 page with no other links than a link from a page with PR5 and 60 other links. The factors influecing Google PageRank The fact is that nearly half of your PageRank comes from within your site. As long as you have more than one page, and they are well linked you should be getting at least roughly 49% of your PageRank from internal links. If your site is particularly full of holes it may be less, but still substantial, and if you have plugged all your holes it will be more. PageRank is yours to control, and if it is targeted correctly it will help you considerably. Make sure you have a sitemap and all pages on your website are linked together with keyword rich link text instead of images. Use common sense and careful language when asking for reciprocal links Here are some helpful tips for requesting reciprocal links to keep in mind when you E-Mail or otherwise contact webmasters to ask to trade reciprocal links, I've have learned you usually get one shot to make a good impression. Over time I received some valuable feedback from other webmasters in assisting me on how to be requesting links, and since we are focusing on building proper links exchange channels, I would like to share this with our readers. First and foremost do not forget to mention your own web address in the message. Yes, I have received letters about how I should reciprocate a link to a site and the Webmaster forgot the address. Likewise, do not forget to mention your own website's name. Don't forget to describe it either. You don't have to write a book, just give a few sentences or a paragraph summarizing your website's content. Ensure you take a good look over the site you wish to link to you, be familiar with it's content and mention some of the content in your request for linkage. Identify the common theme between the sites. If the site has a "Submit your URL" page, ensure that you use it and read the guidelines for submission carefully. If you are sending an attachment, please ensure they are small in size, animated banners or code of any kind this is unusable in a reciprocal link campaign. Starting an email with an attachment of any size is no introduction and ultimately could deter the Webmaster from ever responding to your request. Attachments are not the way to start a conversation. Being too agressive and persistent could work against you Ask the Webmaster if they would like your complete package of reciprocal link codes and graphics before you send such information Do not forget to let the Webmaster know how they can add a link to your website and make the process as simple as possible. With your first correspondence, provide them with some of the HTML that they can place on their website, or on your own website. After sending your first request and they do not respond within 24 hours, do not ask again. Being too persistent will generally put webmasters off trading reciprocal links, be patient, I found that webmasters usually do respond within a one-week time span, if not then write a follow-up. You need a way to record which sites you have asked for reciprocal links to avoid this problem, I have used an Excel spreadsheet to record such information. Remember finding good quality links are important so you don not want to miss an opportunity by being too aggressive. Make your reciprocal exchange request stand out Most of what I have written seems to be common sense, but starting out with a good code of conduct and etiquette can only improve your chances of obtaining reciprocal links. Here is an example of a well-structured template used for reciprocal link exchange. Greetings [Name], I visited your web site, [Web Site Name Here] and found some great information regarding [Insert Subject Topic Here]. [If you have linked to the other site already, mention it here and give the URL of the link - ask them to approve your link to them or to recommend editing suggestions - DO NOT threaten to remove their link if they don't respond in x days - these kinds of notes usually end up being deleted] I thought you might be interested to know that we have a web site dedicated to [Your Site Topic - special points of interest]. We were hoping that you might consider linking to us and invite you to review our site at your convenience. [Depending on situation, insert further offer of reciprocal linking, banner impressions or exchange of services here] If you determine that a link to our site is appropriate, please add it at your discretion, or might we suggest the following link and description: [Your site name and URL] - [Your site description - keep it brief, focused and not too much hype] If you'd like to discuss this further, please feel free to contact us at [Your contact details]. Regards, [Full official signature lines here] Keeping an eye on your inbound links Now that you have started exchanging links, you will want to keep tabs on your inbound links. You need to visit the sites that accepted your link request. Check their link pages to make sure your link is properly placed with keyword rich link text. You also have to start checking the search engines to see if they indexed those pages where your links are placed. To do so, I am providing you with link search commands on some of the major search engines, allowing you to view backlinks to your website: Go to AltaVista, Google and type in the following information:
link:www.yourdomain.com Go to Inktomi (AOL, HotBot, iWon, MSN) and type in the following information: INSERT URL HERE linkdomain:www.yourdomain.com Go to AllTheWeb, Lycos (for AllTheWeb results only) and type in the following information: link.all:www.yourdomain.com Shelley Murphy Shelley is a freelance writier for Web-based e-zines for the past 5 years focusing on the evolution of technology. Her primary interest is in Search Engine Optimization continuing to educate small to medium sizes companies on the importance of marketing businesses for the web world. |
Other Trading Tips Articles
How To Keep Your Teeth Clean For A Lifetime In order to maintain your teeth clean you need knowledge on the steps that are involved in the maintenance of oral hygiene including the teeth structures like tooth itself, gum, oral mucosa, pharyngeal and perhaps laryngeal parts. Teeth are to be kept bright and clean by all people and in fact this helps to have a bright smile that can attract m ...Playing IPOs (Initial Public Offerings) When IPOs were a hot item, we were constantly asked, “How do I get in on one?” To be sure, you should know about this type of play because the returns can be tremendous.In an IPO, shares that can be publicly traded on open exchanges are made available to the buying public. Every corporation has shares, but until the registry and filings a ...Stock Trading Tips And Advice That Can Help You Make Money There are countless books that have been written about buying and selling stocks, and as a beginner, it's definitely worth reading at least a few of them. Be careful, though, because jargon is rife through the world of stocks, and it can be a bit overwhelming when you first stumble across terms like P/E, RSI and EPS, to name a few.It's v ...5 Tips to Ranking Well at Search Engines Do you have a product or service that you want to sell on the Internet? If so, there are a few fundamental components that you must know. Putting your product or service up for sale is easy. You can find a cheap hosting plan and get a 1-5 page site up within a few hours. But what happens next?Unfortunately, most businesses will never ...Skyrocket Website Traffic With OPT If you are looking for an immediate increase in your website traffic, and you don't want to shell out a lot of money for pay-per-click search engines, I'll let you in on a secret that has helped me make many sales and build large lists very quickly with zero cash up-front: it's called "OPT" (Other People's Traffic).Other website operators ...Arbitrage Trading "How to Make Money" So you’re looking for away to make some money. Well who isn’t? Arbitrage trading is a very fun and exciting way of generating profits online. I don’t make millions from arbitrage trading, but I do make enough to take a nice summer vacation, and pay for my car.If your looking for and income online let me help you out by introducing ...The Email Jungle - 10 Tactics To Help You Tame Your Email Problems Can’t cope with the e-mail overload? Having nightmares about e-mails stalking you through the corporate jungle? Waking in the middle of the night with the sweats because you accidentally sent that dirty joke to your boss instead of your work mate?Don’t despair! Here are 10 tips that will restore your sanity, improve your reput ...Program On Forex Trading Before you decide to invest in futures currency there are some forex trading dangers that you should know about. First of all Forex trading is high risk simply because the market is so large, liquid and unpredictable. One of the most major forex trading dangers is that the market will fall and you won't be able to find a buyer and therefore lose ...Online Stock Trading Ask the wealthiest of Americans what their secrets are to financial success, and they will most likely say that one of them is stock trading.The 1980’s were particularly helpful to big-time stock investors – those who could afford to invest thousands upon thousands of dollars were able to double, even triple their incomes. Luckily, for th ...Using Leverage to Your Best Advantage in the Stock Market Leverage is the ability to use a little bit of money to potentially make a large amount of money. For the past six years leverage has been used in the real estate market as lenders introduced new lending products such as zero down loans and Adjustable Rate Mortgages(ARMs) as well as through the use of option contracts. Leverage is also used to g ...eCommerce for Import Export Companies This year, according to eMarketer, one billion people worldwide will have Internet access and nearly 250 million households will have broadband. Although, Asia accounts for 56 percent of world population, but only 10 percent has access to the Internet at present. With the rapid economic development of Asian countries this figure will increase dr ...Here Come the Chinese Will They Run the World?My main interest in China in my childhood years was the Flying Tigers. (Go to: http://www.flyingtigersavg.com/tiger1.htm to learn about the Flying Tigers at their official site.) Retired Air Force Captain Clair L. Chennault was invited to review air operations in China in 1937. He stayed there until the end ...How You Can Work at Home With Currency Trading and E-currency Exchange Program If you are reading this you probably are looking to work at home. Everyone now a day wants to work at home and spend more time doing the things they love the most. Ever dream of spending time with your loved ones, taking vacations to the islands, or buying that car you always wanted.90% of people that try to work at home FAIL. Why do they ...Options Trading Strategies - Lean Professional traders use the term “lean” to refer to one’s perception about the directional strength of the stock. When you own a stock and intend to hold it for a period of time, you are aware that you will probably be holding it while it goes up and while it goes down.This means that at any given moment in time, you might have a differe ...If Market Orders Are Not Good, What Do You Do? We like the concept of using a "limit" order for any stock purchase where we are not physically sitting in front of our computers and watching the action. So first what exactly is a limit order? A limit order allows you to state the exact price (within a couple cents) that you are willing to buy a stock at or "under". For instance, let's say you ...How To Become A Day Trader Like all businesses, day trading can be extremely lucrative. I suppose that is the reason why so many people want to become day traders. However, the risks are equally great and it is important to know what it takes to become a day trader.There are a few things you need to consider before you decide whether a day trader job is suitable fo ...7 Small Business Marketing Tips Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.1. Don't Advertise Like a Big BusinessBig businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales . ...Bear on a Leash The market was going down, down, down and suddenly it has taken off to upside. What happened? Did someone put a leash on the bear or is he just tired and is taking a rest? Maybe the bull has killed him and has taken charge again. I like that last idea. Let’s examine the facts and I don’t mean those told me by those pretty cheerleaders on CNBC-TV ...How To Find And Buy Quality Cuban Cigars It is a widely known fact among cigar lovers that the very best quality cigars are those from Cuba. The problem with having that knowledge is that it can land you in hot water if you are determined to buy them or at the very least make you get burned by someone selling cigars as Cubans that really aren't. If you are insistent on getting yourself ...Stocks - Getting Started in the Market Hollywood loves the stock market. The chaos of the stock exchange floor, the tension of boiler room day-trading, devious power brokers making back room deals; it all makes for great drama. Then you have the true-to-life stock market stories in the news: insider trading, big money IPOs, the dot com bust. All of it is enough to make you steer clea ...7 Tips to Real Estate Agents' Success With over 2 million real estate agents according to the National Association of Realtors (NAR), becoming a successful real estate agent takes more than just a license and a knowledge of current laws and regulations.The first year drop out range estimated to be from 40% to 80% demonstrates that many real estate agents are not as successful as the ...How to Analyze the Veracity of Investment Newsletters When trying to analyze whether a promotional ad for an investment newsletter or a market timing investment trading system is worthy of investigation, the following questions should be asked:Does the strategy have a track record? Without this you are really allowing your emotions to be in play. All of us want to believe that if someone say ...Candlestick Charting – Adding a Visual Dimension To Your Trading Candlestick charting is great for traders wanting an extra edge in their quest for profits - this is due to the way the candle bodies are drawn, that gives a better insight that is visual, and shows trader psychology.More traders than ever are using candlestick charts due to the extra trading edge they can get with this form of charting - ...Investment Books Review #1: Market Wizards – Essential Reading for All Traders Market Wizards by Jack D. Schwager is essential reading for any trader, as it gets inside the minds of some of the world’s all time best traders – and they’ve collectively made billions.Whilst these traders are all different in character, and the trading methods they deploy, they all share the common traits that you must have to make big ...Stock Option Software Every day, thousands of traders use a variety of stock option software to make more informed trading decisions. Stock option software is a full suite of cutting-edge tools, which brings a very high level of accuracy and precision to the trades. These packages provide traders, analysts, portfolio managers and other professional users with entirel ...
|
