Top 7 Mistakes Your Competitors Make and How to Capitalize On Them
Most of your business competitors out there will make serious mistakes from time to time and if you were watching closely you can capitalize on these mistakes and propel your company in the marketplace further and have your brand in the customer’s mind ahead of the competition. For over 27 years our companies were always at the top of the game and seldom did we lose a battle to competitors in any market large or small, no matter how long the competitors had been in business been in business, we were victorious in the marketing place. We often noticed that the largest companies made the biggest mistakes or perhaps that was just because they were bigger and more noticeable. Either way they were competitors and thus we capitalized on their mistakes. What are the biggest mistakes that your competitors will make? Well, there are many actually and the biggest one is a that they will fail deliver a simple cohesive message to the customer and instead deliver the series of dissimilar messages. In other words they fail to define themselves. This allows your company to define its specific simple messages to each of its target market niches and define your competitors for them. Your competitors will also go through cash flow problems, hiring the incorrect people, management turmoil, marketing mistakes and failures to execute on customer service. Every time your competitor makes a mistake they leave the door wide open. Remember; “Your competitor's best customers are your sales apartments best prospects.” You must capitalize on your competitor’s mistakes to win and earn additional market share for your company; it is the American way. Consider all this in 2006. Lance Winslow is a retired Founder of a Franchising Company and promotes the Franchising Industry and Franchise Business Model at www.Franchising.org |
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